Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments
نویسندگان
چکیده
In the current strategic environment, business success depends on a company’s ability to understand service-based value creation for customers. One core requirement is the ability to transform customerrelated data into information and ultimately into usable knowledge. Winning companies will be those that not only successfully install information and communication technology (ICT), but that also focus on the management of information rather than the management of technology, recognizing information as the strategic asset that can help them gain competitive advantage (Davenport, 2006: Fisher, Raman & McClelland, 2000; Glazer, 1991; Greenyer, 2006; Myburg, 2000). aBStract
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عنوان ژورنال:
- IJAL
دوره 1 شماره
صفحات -
تاریخ انتشار 2010